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1994-10-25
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Document 2212
DOCN M94A2212
TI A creative competition: 3000 film scenarios against a virus.
DT 9412
AU Jayle D; Ugidos A; Poutier A; Boujenah JL; Guilbert M; Roux P; Poirot
JL; Centre Regional d'Information et de Prevention du SIDA (CRIPS),;
Paris, France.
SO Int Conf AIDS. 1994 Aug 7-12;10(1):356 (abstract no. PD0031). Unique
Identifier : AIDSLINE ICA10/94370363
AB INTRODUCTION: In order to stimulate aids prevention, the CRIPS, Medecins
du Monde and AESSA have launched a creative film scenario competition
open to youngster up to 20 years old. The competition's aim is to
produce 30 short films aired on television. OBJECTIVES: Allow youngsters
to express themselves, promote the research of ideas and scenarios on
preventing aids and solidarity, summon up young people to bring them to
active prevention, allow them to take possession of information by
creating their own messages, incite discussions and debates around the
theme of preventing aids and seropositivity at school, and also out of
it, involve people in charge of field prevention of aids by bringing
support to their action, involve audiovisual and movie industries.
METHODS: The competition is announced on December the 1st 1992, on World
Aids Day, and remains open until the 30th of June 1993. For promotion
purposes, 300,000 leaflets and 15,000 posters are distributed with the
help of national administrations: the ministries of Health, National
Education, Cultural Affairs, Youth and Sports, Agriculture (agricultural
schools) and the Penitentiary Administration. A partnership was
established with the media: newspapers (Liberation, Telerama), radio
(SKYROCK aired 380 announcements) and television (Canal +). The
competition received extensive coverage by the entire media, with over a
hundred news articles, more the 20 broadcasts on television (Canal +,
France 2, France 3, M6, NHK) and over 400 broadcasts on the main
national radio stations. SELECTION: In October 1993, 30 committees
including journalists, medical doctors, youngsters, audiovisual
professionals, and associations representatives select the 300 best
scenarios. Their authors win free tickets to movie theaters. In November
1994, a jury consisting of communications, audiovisual, movie and
prevention professionals select 60 scenarios. PRODUCTION: From January
to April 1994, 30 professional film directors pick a scenario amongst
the selected 60 winners. They each produce a 35 mm film of a maximum
time length of five minutes, with the participation of the authors of
the script and the associations that organized the competition. Every
French television channel and official organism in charge of encouraging
the movie industry (CNC, PROCIREP), as well as the AFLS, have
contributed financially to the production of these films. A videotaped
making of recounts all the phases of the operation. BROADCAST: French
national television networks (Arte, Canal +, France 2, France 3, M6,
TF1) will broadcast one film each day for 30 days during the month of
June 1994. The films will also be aired in movie theaters. CONCLUSION:
The competition has mobilized and involved youngsters, the media,
official authorities and artists in producing a widely publicized
preventive campaign and consisting of short films made from the ideas of
the young people themselves. An unprecedented partnership between field
associations, the media, official authorities, audiovisual and movie
professionals and youngsters has emerged. Because of its general
treatment and the themes on wich it will focus, the final result will
somewhat differ from most official aids prevention campaigns.
DE Acquired Immunodeficiency Syndrome/*PREVENTION & CONTROL Adolescence
Adult Child France *Health Education Human *Motion Pictures
MEETING ABSTRACT
SOURCE: National Library of Medicine. NOTICE: This material may be
protected by Copyright Law (Title 17, U.S.Code).